May 262010

Chatroulette’s Viral in More Ways Than One

Current Affairs, Guerrilla, Interactive, Stunts, Video, Web/Tech Add comments

The World’s First Condom Specialty Shop, Condomerie, has a fantastic video up on YouTube of an HIV Awareness PSA they executed on Chatroulette back in April. In the video, an almost nude woman sits back holding a sign that says BINGO in front of her chest. As though she’s about to give a peep show to her audience, she moves closer to the camera until the smaller message on her sign is legible, “You’re now in touch with an HIV infected person. Don’t play Russian roulette in real life.”

While the message and execution of this guerrilla effort are definitely smart and powerful, please be forwarned that this video contains risqué, albeit censored, imagery.

Kirsten Gronberg

A practiced multi-tasker, Kirsten plays many roles at Renegade as quasi-coder, office manager, social media enthusiast, loudmouth, keeper-of-many-things (you should see her desk), office spammer, twitterholic, any-kind-of-problem-fighter-and-oftentimes-solver, and resident "hipster." Art school graduate and idealist, Kirsten is as ridiculous as it gets.