Yesterday Virgin Atlantic announced it's Fear of Flying course, that supposedly has a 98% success rate, and unveiled the accompanying iPhone app intended to coach passengers through their attacks of fear while on board. Included in the app are facts about flying, a Q&A section, and breathing techniques for fear emergencies while in the air.
Talk about marketing as service! Given that 1 in 3 adults are scared of flying, I'd say they are hitting a wide market with this one, and, in addition, are helping individuals make big strides in their personal lives. This is the same thingPorter Gale, VP of Marketing at VA, discussed in her presentation last week at the 140 Characters Conference in LA, when she said Virgin Atlantic is striving through tech and social media to help their customers on a more personal level. I'd say they are doing a darn good job at it. What's next?
